:root{--black:#111;--cream:#F6F1E8;--white:#FFF;--gold:#C99A53;--gold-light:#E2C38F;--ink:#1B1B1B;--muted:#69645D;--line:#DDD4C7;--font:"DM Sans",Arial,sans-serif;--display:"Playfair Display",Georgia,serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);background:var(--cream);font-family:var(--font)}img{max-width:100%}a{color:inherit}.container{width:min(1180px,calc(100% - 40px));margin:0 auto}.article-narrow{width:min(780px,100%)}.site-header{position:sticky;top:0;z-index:100;background:rgba(246,241,232,.96);border-bottom:1px solid rgba(17,17,17,.11);backdrop-filter:blur(14px)}.header-inner{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:28px}.brand{display:inline-flex;flex-direction:column;text-decoration:none}.brand-name{font-weight:800;letter-spacing:.14em;font-size:14px}.brand-tag{margin-top:3px;color:var(--muted);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.desktop-nav{display:flex;align-items:center;gap:25px}.desktop-nav a{color:#47433E;font-size:14px;font-weight:600;text-decoration:none}.desktop-nav a:hover{color:var(--black)}.header-cta{padding:12px 18px;border-radius:999px;color:var(--white);background:var(--black);font-size:13px;font-weight:700;text-decoration:none}.hero{padding:76px 0 85px}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:72px;align-items:center}.category,.eyebrow{margin:0 0 16px;color:#8A6230;font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase}h1,h2,h3,p{margin-top:0}h1{max-width:780px;margin-bottom:25px;color:var(--black);font-family:var(--display);font-size:clamp(48px,6vw,78px);line-height:.99;letter-spacing:-.052em}h1 em{color:#8D6737;font-style:italic}.hero-summary{max-width:720px;margin-bottom:24px;color:#5C574F;font-size:18px;line-height:1.72}.article-meta{display:flex;flex-wrap:wrap;gap:10px 18px;margin-bottom:30px;color:#817970;font-size:12px}.article-meta span{position:relative}.article-meta span+span:before{content:"•";position:absolute;left:-11px}.hero-actions{display:flex;flex-wrap:wrap;gap:18px;align-items:center}.button{min-height:52px;display:inline-flex;align-items:center;justify-content:center;padding:14px 21px;border-radius:999px;font-size:14px;font-weight:750;text-decoration:none;transition:.2s}.button:hover{transform:translateY(-2px)}.button-dark{color:var(--white);background:var(--black)}.text-link{color:#7F5C2E;font-size:14px;font-weight:700;text-decoration:none;border-bottom:1px solid rgba(127,92,46,.35)}.hero-figure{margin:0}.hero-figure img{width:100%;display:block;border-radius:4px;box-shadow:0 30px 70px rgba(30,24,17,.18)}figcaption{margin-top:11px;color:#7E776E;font-size:12px;line-height:1.5}.article-intro{padding:88px 0;background:var(--white)}.article-narrow p{color:#4F4A44;font-size:18px;line-height:1.88}.drop-cap:first-letter{float:left;margin:11px 10px 0 0;color:var(--black);font-family:var(--display);font-size:84px;line-height:.65}.quote-section{padding:60px 0;background:#EDE4D6}blockquote{margin:0;color:var(--black);font-family:var(--display);font-size:clamp(30px,4.2vw,48px);line-height:1.22;letter-spacing:-.035em}blockquote cite{display:block;margin-top:22px;color:#80613C;font-family:var(--font);font-size:13px;font-style:normal;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.editorial-section{padding:100px 0}.editorial-section.alternate{background:var(--white)}.editorial-grid{display:grid;grid-template-columns:120px 1fr;gap:44px;align-items:start}.section-number{color:#C0A177;font-family:var(--display);font-size:72px;line-height:1}.section-copy{max-width:830px}h2{margin-bottom:25px;color:var(--black);font-family:var(--display);font-size:clamp(38px,4.8vw,58px);line-height:1.04;letter-spacing:-.045em}.section-copy>p{color:#575149;font-size:17px;line-height:1.82}.highlight-box{margin-top:34px;padding:26px;border-left:3px solid var(--gold);background:#EEE5D8}.highlight-box strong,.highlight-box span{display:block}.highlight-box strong{color:var(--black);font-size:18px}.highlight-box span{margin-top:6px;color:#6D645A}.image-break{padding:0 0 90px}.image-break figure{margin:0}.image-break img{width:100%;display:block;border-radius:4px}.editorial-list{columns:2;margin:30px 0 0;padding:0;list-style:none}.editorial-list li{position:relative;margin-bottom:13px;padding-left:19px;color:#5B554D}.editorial-list li:before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:50%;background:var(--gold)}.plr-cards{display:grid;grid-template-columns:1fr 1fr;gap:13px;margin-top:35px}.plr-cards article{padding:23px;border:1px solid var(--line);background:rgba(255,255,255,.55)}.plr-cards span{color:#9A7648;font-size:11px;font-weight:800}.plr-cards h3{margin:17px 0 7px;font-size:18px}.plr-cards p{margin:0;color:var(--muted);font-size:14px;line-height:1.6}.full-quote{padding:85px 0;color:var(--white);background:var(--black);text-align:center}.full-quote p,.full-quote strong{display:block;margin:0;font-family:var(--display);font-size:clamp(32px,4.8vw,58px);line-height:1.1;letter-spacing:-.04em}.full-quote p{color:#BDB5AA}.full-quote strong{margin-top:8px;color:var(--gold-light)}.skills-section,.numbers-section,.proof-section,.philosophy-section{padding:100px 0}.section-heading{max-width:750px;margin-bottom:42px}.section-heading.light h2,.section-heading.light .eyebrow{color:var(--white)}.section-description{color:var(--muted);line-height:1.7}.skills-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.skills-grid article{min-height:220px;padding:24px;border:1px solid var(--line);background:rgba(255,255,255,.48)}.skills-grid span{color:#9B7748;font-size:11px;font-weight:800}.skills-grid h3{margin:27px 0 9px;font-size:18px;line-height:1.2}.skills-grid p{margin:0;color:var(--muted);font-size:14px;line-height:1.6}.timeline-section{padding:100px 0;color:var(--white);background:#151515}.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.12)}.timeline article{padding:29px;background:#151515}.timeline span{color:var(--gold-light);font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.timeline h3{margin:26px 0 10px;color:var(--white);font-size:20px}.timeline p{margin:0;color:#ADA69D;font-size:14px;line-height:1.65}.numbers-section{background:var(--white)}.numbers-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:13px}.numbers-grid article{padding:31px;border:1px solid var(--line);text-align:center}.numbers-grid strong{display:block;color:var(--black);font-family:var(--display);font-size:53px}.numbers-grid span{color:var(--muted);font-size:13px}.proof-section{background:#EDE4D6}.proof-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:65px;align-items:center}.proof-copy p{color:#5A534B;font-size:16px;line-height:1.75}.proof-copy ul{padding-left:18px;color:#5A534B;line-height:1.9}.proof-section figure{margin:0}.proof-section img{width:100%;display:block;border-radius:4px}.philosophy-section{background:var(--white)}.philosophy-section blockquote{margin-top:42px;padding-top:35px;border-top:1px solid var(--line);font-size:clamp(28px,3.5vw,42px)}.closing-section{padding:80px 0;background:var(--black)}.closing-card{display:flex;align-items:center;justify-content:space-between;gap:50px;padding:49px;border:1px solid rgba(255,255,255,.12);background:#181818}.closing-card h2{max-width:750px;color:var(--white);font-size:clamp(35px,4.6vw,54px)}.closing-card p:not(.eyebrow){max-width:680px;margin-bottom:0;color:#AFA79D;line-height:1.7}.closing-actions{display:grid;min-width:235px;gap:11px}.button-gold{color:var(--black);background:var(--gold-light)}.button-outline{color:var(--white);border:1px solid rgba(255,255,255,.32)}.site-footer{padding:55px 0 25px;color:#D0C9BF;background:#0C0C0C}.footer-grid{display:flex;justify-content:space-between;gap:35px;padding-bottom:35px;border-bottom:1px solid rgba(255,255,255,.1)}.footer-grid strong{color:var(--white);letter-spacing:.13em}.footer-grid p{margin:9px 0 0;color:#8F8981;font-size:13px}.footer-links{display:flex;gap:20px}.footer-links a{color:#CFC7BD;font-size:13px;font-weight:700;text-decoration:none}.footer-bottom{display:flex;justify-content:space-between;gap:25px;padding-top:22px;color:#77716A;font-size:11px}@media(max-width:980px){.hero-grid,.proof-grid{grid-template-columns:1fr}.hero-figure{max-width:600px}.skills-grid{grid-template-columns:1fr 1fr}.timeline{grid-template-columns:1fr 1fr}.closing-card{align-items:flex-start;flex-direction:column}.closing-actions{width:100%}}@media(max-width:720px){.container{width:min(100% - 30px,1180px)}.desktop-nav{display:none}.header-inner{min-height:70px}.header-cta{padding:10px 13px;font-size:12px}.hero{padding:45px 0 60px}h1{font-size:clamp(44px,13vw,60px)}.hero-summary{font-size:16px}.hero-actions{align-items:stretch;flex-direction:column}.button{width:100%}.editorial-grid{grid-template-columns:1fr;gap:20px}.section-number{font-size:45px}.editorial-list{columns:1}.plr-cards,.skills-grid,.timeline,.numbers-grid{grid-template-columns:1fr}.skills-grid article{min-height:auto}.full-quote p,.full-quote strong{font-size:36px}.closing-card{padding:30px}.footer-grid,.footer-bottom{align-items:flex-start;flex-direction:column}.footer-links{flex-wrap:wrap}}


/* 4Lima Publicid logo */
.brand-logo {
  display: inline-flex;
  align-items: center;
  height: 58px;
}

.brand-logo img {
  display: block;
  width: auto;
  height: 54px;
  object-fit: contain;
}

.footer-brand-block img {
  display: block;
  width: 150px;
  height: auto;
  margin-bottom: 12px;
}

.content-columns,
.comparison-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 34px;
}

.content-columns article,
.comparison-grid article {
  padding: 24px;
  border: 1px solid var(--line);
  background: rgba(255,255,255,.58);
}

.content-columns h3,
.comparison-grid h3 {
  margin-bottom: 12px;
  color: var(--black);
  font-size: 18px;
}

.content-columns ul {
  margin: 0;
  padding-left: 18px;
  color: var(--muted);
  line-height: 1.8;
}

.comparison-grid span {
  display: inline-block;
  margin-bottom: 18px;
  color: #9A7648;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .12em;
}

.comparison-grid p {
  margin: 0;
  color: var(--muted);
  line-height: 1.65;
}

.plr-highlight {
  margin-top: 20px;
}

@media (max-width: 720px) {
  .brand-logo {
    height: 48px;
  }

  .brand-logo img {
    height: 44px;
  }

  .content-columns,
  .comparison-grid {
    grid-template-columns: 1fr;
  }

  .footer-brand-block img {
    width: 130px;
  }
}